Oftentimes it seems like we're so engrossed with the way things are and just making incremental changes that we forget about the basic ways of certain services. Take mobile carriers for example: we pick a carrier, stick with a plan, stick with whatever phone we are given and are generally at the mercy of our wireless carriers. Now let's take TVs: we head over to whatever store we want (Costco is where I got our TV), pick an unnecessarily large plasma TV up and then head home. Then we have a choice as to what service we want to subscribe to.
Two services we generally use, but different choices at different times for the consumer.
This is where Google comes in and decides to flip this current marketplace on its head. Google wants to bid on a piece of the 700 Mhz spectrum that is being put up for auction by the government. This would be to allow for Google to be in charge of the airwaves over which it could distribute its services and pump more revenue from advertising related to the services. In their vision, it would be great to have a phone on which you can put any application you'd like and be able to register it with any telecommunication service you'd like.
Google's vision is summarized by a quote about CEO Eric Schmidt, "Schmidt stressed the importance to Google of a network where anyone could plug in any device and have access to the full abilities of the Internet. In such an environment, Schmidt noted, mobile phone users would become significant consumers of online advertising, Google's core business."
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