Quick Mobile Articles

A quick on-the-go update to spread a couple very interesting articles (mobile related again...).

A short and interesting article about the mobile search market . But the interesting is who gets a cut of the revenue, whether it be the traditional telecoms or the search giants emerging from the internet era? In the beginning it will most likely be a mash-up of the two sides in various agreements. But if Google has its way and a new variation of phone model emerges -- one that enables the user to pick services and applications as they choose -- then the internet giants are well equipped to ship out applications for this purpose.

(Quick detour: This sort of "application shipping" was seen with 1. the desktop computer, 2. the internet, and 3. Facebook.)

The second interesting mobile article is precisely about mobile marketing and advertising. I think eMarketer puts it the best: "The PC's killer app meets the small screen." It's a fair point that the mobile world will be a different animal given the small screen size. Banner ads and text ads probably won't suffice. But I don't see users paying fees to download applications for use on their phone. So it looks like advertisers and the companies will need to be paid another way... but how? Subliminal advertising, video ads, sponsored music videos?